Tixserve signs RFU deal to provide digital tickets at Twickenham


Tixserve are excited to announce a partnership with the Rugby Football Union in the UK for the provision of secure digital ticketing at Twickenham stadium.

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The RFU contract was secured through a competitive tendering process and trials of the system at numerous events.

The Tixserve white-label solution for entertainment and sporting events enables the secure delivery of interactive digital tickets on behalf of its business clients – event creators, venues and rights owners – with unique customer engagement, marketing and commerce opportunities.

It also eliminates fraud and touting, high fulfilment costs and limited data capture.

“We are delighted to have secured such a prestigious flagship client as the RFU, especially after such an exhaustive tender process,” Tixserve managing director and co-founder Pat Kirby said.

“The close working relationship developed means that we can provide the best secure digital ticketing solution for the RFU and its clubs, sponsors and supporters, as well as concert promoters and music fans who also use the world-famous Twickenham Stadium.”

The RFU is aiming to improve customer service, prevent unauthorised resale of tickets and enhance interaction with fans, rugby club memberships, schools and sponsors.

“This is an important strategic agreement for the RFU as more and more fans now expect the convenience of being able to use their mobile devices to access events,” said RFU commercial officer Simon Massie-Taylor.

The Tixserve powered Twickenham Stadium app will enable fans visiting the stadium to receive their tickets quickly and securely. They will also receive the information they need about each event, such as travel, event updates, and exclusive content direct to their mobile device.

Read the full press release here.

For more information on what Tixserve can offer, contact the team directly at info@tixserve.com.

Rachel Eustace