Tixserve enters Australasian market with Emedia Campaigns' "ShowTicks" partnership

Tixserve has accelerated its global expansion with a multi-year partnership with Australasian ticketing software provider, Emedia Campaigns.
Apr 19, 2023

Ireland-based digital ticket distribution and engagement platform, Tixserve, has accelerated its global expansion with a multi-year partnership with Australasian ticketing software provider, Emedia Campaigns.

Emedia Campaigns, a white-labelled "online alternative to traditional event ticketing", has engaged Tixserve to provide digital ticket fulfilment services for its live music, sports and entertainment events.

The all-new Tixserve-powered Emedia 'ShowTicks' app will allow events, venues, teams and artists to utilise a flexible ticketing service with the data-rich digital ticketing delivery solution so their clients can obtain direct access to all their patrons for richer insights and more powerful brand opportunities.

The next-generation digital ticketing fulfilment app seamlessly integrates into Emedia Campaigns' VenueNET and ShowTicks software deployments, serving digital tickets to their clients' ticket holders. The digital ticket distribution and engagement app will be utilised across various festivals, venues, and concerts from May 2023, including Emedia's recent ticketing software and onsite service tender win, the iconic, week-long, Beef Australia Expo in 2024.

Tixserve's patented technology integration with Emedia Campaigns' tailor-made ticketing software suite delivers next-generation flexible and interactive digital ticketing with an array of m-commerce, fan engagement, direct marketing and communications capabilities, and incremental revenues via upsell and cross-sell opportunities.

Emedia Campaigns' Managing Director, Steve Scherri, commented, "We empower our clients to build online communities around their brands by using our ticketing software and services as the trojan horse to gather customer detail."

"Tixserve adds to this and takes our tailor-made ticketing the extra mile, beyond the gate entry scan, empowering maximum data collection, fraud mitigation, fan engagement, and brand loyalty."
"With data the key asset, you can't help being more marketing productive with the 'big data' ShowTicks and Tixserve will be providing clients, exclusively, throughout their customers' ticketing journey."

"Emedia has always been firmly focused on their clients' brand taking centre stage and control of their ticketing. This coincides with Tixserve's ability to maximise value and place a brand directly into fans' hands. The flexible white-label event ticketing app will create event engagement from the moment a patron enters the buying process to when tickets are delivered to ticket holders, effectively creating a two-way connection with the patron that goes beyond traditional ticketing check in."

Tixserve's Managing Director, Patrick J Kirby, commented, "Tixserve is delighted to announce our entry into a new global territory with a multi-year partnership with Emedia Campaigns to deliver next-generation digital tickets for its clients across live music, sports and entertainment."

"The combined benefits of both Tixserve's and Emedia's unique offerings will bring an array of opportunities and value to clients across the Australasian market. We look forward to rolling out the new fulfilment solution to patrons this May."