Fans at HMV Empire reveal their thoughts of Tixserve's digital ticketing app

HMV kicked off their live events for 2022 with a sold-out gig at HMV Empire Coventry with The Wombats, powered by Tixserve.
Jan 13, 2022

The Tixserve team met with fans as they entered the concert and got their feedback on using the HMV Tickets app to enter the venue. With the digital ticketing solution being a new concept for some fans, it was great to get an insight into people’s first impressions and general thoughts of the Tixserve-powered ticketing app. With comments such as,

“It’s on an app, it’s not a paper ticket, so it's better for the environment; I've always got my phone on me - easy!”

We were delighted with the fans’ reactions, and the event was a super success for hmv.

How digital ticketing works

Fans buy their tickets as normal through the client’s ticket-selling platform and post-purchase, they receive an SMS with a link to download a client-branded (white label) ticket fulfilment app. Once fans download the app and verify their details, their tickets are delivered to the interactive and secure ticketing app.

The digital tickets are dynamic and clients have the flexibility to design their tickets with exclusive event content that can be uploaded in real-time. This means event organisers can create excitement and engage with fans from the moment they purchase their tickets - a powerful way of developing brand relationships.

The Tixserve self-service ticket fulfilment system is easy to use and tickets can be created and distributed by organisers within a few clicks. The system captures verified ticket holder data and the tickets have security features in place to hinder ticket fraud and touting.

Read our case study on the use of our patented security features at the exclusive Ed Sheeran X HMV Centenary event.

It’s more than just a ticket!

The digital ticketing app is more than just a ticket. The ticket becomes a source of commercial opportunity for event organisations. Tixserve has powerful digital marketing and m-commerce tools in place that allow clients to promote upcoming events, upsell and cross-sell products and services, and sell ad space to partners. The app is also a powerful communication tool as push notifications can be sent directly to fans to update them about special offers, exclusive messages from the artist, club, or stadium, and make event announcements before, during, and after the event.

Last year, Tixserve also attended The Vaccines live music event at HMV Empire to speak to fans about their digital ticketing experience.

Watch the highlights here.

It’s great to see how fans are embracing Tixserve’s digital ticketing solution and how they appreciate the convenience, ease of use, engagement, and sustainability that Tixserve-powered digital tickets bring. Not to mention, their appreciation towards brands protecting them from ticket touts and fraud!

For more information on moving to digital ticketing with Tixserve, get in touch.