Demystifying Data: How Tixserve enhances event insights

Unlock the power of data with Tixserve’s digital ticketing solution. Gain insights, targeted marketing, personalisation and enhanced experiences.
Feb 20, 2024

In the fast-paced world of event management, data has emerged as a critical asset, shaping decisions and driving innovation. At Tixserve, we understand the transformative potential of data and its pivotal role in enhancing event experiences for organisers, venues and attendees alike.

Data accuracy: Know every customer

Tixserve’s individual app registration process ensures the collection of accurate, verified, and configurable data of every ticket holder. From basic demographic information to specific preferences and interests, Tixserve captures a comprehensive profile of each attendee. This data accuracy facilitates personalised event experiences tailored to individual preferences.

Integration with other event systems

In addition to capturing ticket holder data, Tixserve’s digital ticketing delivery solution seamlessly integrates with other event management systems such as CRM platforms or marketing automation tools. This integration allows event organisers organisers to consolidate data from various sources, providing a comprehensive view of attendee interactions beyond ticketing.

Data insights: Understand customer behaviour

Tixserve’s robust data collection capabilities enable event organisers to gather insightful behavioural data points of every user. From Click-Through Rates (CTRs) to ticket transfers and more, Tixserve offers a holistic view of ticket holder app interactions. Analysing these behavioural patterns provides valuable insights into attendee engagement, preferences and purchasing behaviours, empowering event organisers to optimise marketing strategies and enhance event offerings.

Audience segmentation

Tixserve’s data collection tools empower organisers to segment their audience based on various criteria such as demographics, attendance history, or engagement levels. This segmentation facilitates targeted marketing campaigns and personalised communications tailored to different audience segments, ultimately improving overall attendee satisfaction.

Data-driven opportunities: Monetise through personalisation

The wealth of data collected by Tixserve presents numerous opportunities for organisers to monetise through in-app personalisation, targeted marketing, and advocacy. By leveraging data-driven insights, event organisers can craft highly targeted marketing campaigns, offering personalised promotions and exclusive offers to specific audience segments - all in real-time. This targeted approach not only increases ticket sales but also enhances attendee engagement and loyalty. Additionally, event organisers can use data analytics to identify brand advocacy opportunities, partnering with sponsors and stakeholders to deliver value-added experiences that resonate with attendees.

Post-event analysis

Tixserve’s data collection capabilities extend beyond the event day, providing organisers with valuable insights through post-event ticketing reports and dashboards. This post-event analysis is crucial in understanding the event’s success and areas for improvement, guiding strategic decisions for future events. 

In summary, Tixserve’s data-driven approach to live events empowers organisers and venues with valuable insights that drive success. From data accuracy and insights to data-driven opportunities, Tixserve enhances event experiences through in-app personalised offerings, targeted marketing, and advocacy, among other strategies.