The International Ticketing Yearbook 2019 is back, with extensive country profiles and features on ticket tech, major market moves and industry innovators. To read all about Tixserve, check out pages 10-12.
“The print issue of ITY 2019 will be distributed along with the recently published IQ 85, providing in-depth profiles of 44 key global markets and features exploring the best in ticketing technology, innovative paperless ticket solutions and the impact of consolidation across the ticketing sector."
Following on from the success of last year, ITY 2019 contains figures for the estimated value of live music ticket sales in each market and a projection of sales for four years’ time. The statistics, taken from PricewaterhouseCoopers (PwC) year-end estimates, signal the 20 markets that are expected to gross the most from ticket sales in 2019, with the United States, Germany and Japan leading the pack.
“Dynamism and innovation” continue to characterise the sector, according to editor James Drury, with “modernising forces” overhauling the ticket buying process in Brazil, Scandinavia, Hong Kong, Mexico, Poland and Singapore, among others. Advances in facial recognition and augmented reality technology, the growth of “subscription-based models” and the “explosion in mobile ticketing” are among the most exciting of recent developments, according to Drury.”